Music Industry News

As Budweiser Bails on the Super Bowl, Stella Artois Jumps In With Lenny Kravitz

Lenny Kravitz. Photo Credit: Gage Skidmore With Budweiser having decided against purchasing Super Bowl ad space for the first time in nearly four decades, Stella Artois has partnered with “Fly Away” creator Lenny Kravitz on a 30-second-long spot that will air during this Sunday’s Super Bowl LV. Stella Artois – which first showed a Super […]

Music Industry News

SoundCloud Inks Exclusive Ad-Sales Representation Deal with SiriusXM’s AdsWizz

SoundCloud has expanded its “existing global relationship” with audio-advertising platform AdsWizz, which is set to become the exclusive seller of SoundCloud advert space in 14 European nations “effective immediately.” Berlin-headquartered SoundCloud and AdsWizz – a direct subsidiary of Pandora and, in turn, SiriusXM – announced their advertising-focused partnership today, in a formal release that was […]

Music Industry News

Lil Yachty Scores Major Sponsorship Deal With Reese’s Puffs

“Flex Up” rapper Lil Yachty has scored a massive sponsorship deal with Reese’s Puffs. The 23-year-old artist, whose full name is Miles McCollum, recently unveiled the high-profile brand partnership in a tweet, following a December 27th teaser on the official Reese’s Puffs Twitter account. Moreover, Lil Yachty in late November dropped a minute-long “REE-Mix” of […]

Music Industry News

How Much Is Travis Scott Making from His McDonald’s, Nike, PlayStation, and Other Sponsorships?

Travis Scott performing live in Switzerland. Photo Credit: Frank Schwichtenberg Travis Scott has shed light upon the earnings he enjoys from his sponsorships with McDonald’s, Nike, PlayStation, Fortnite, and other well-known brands. The 28-year-old rapper and entrepreneur discussed his business-related earnings with Forbes, noting early on that unlike most other celebrity endorsements, he possesses considerable […]

Music Industry News

Music in Advertising: Here’s How Industry Pros Select Songs for Placement

A recent advertisement for Ford’s 2021 Bronco During a recent Songtradr ‘Happy Hour’ livestream event, two longtime music industry professionals discussed the process they employ when selecting songs for adverts – and explained how creators can best capitalize upon the growing role of music in advertising. The remote panel’s first guest, Joe Belliotti, served as […]