Lil Baby performing live. Photo Credit: Frank Schwichtenberg Rockstar Energy has tapped Lil Baby to star in its first-ever Super Bowl advertisement. Rockstar Energy teased its Lil Baby Super Bowl ad spot in a brief clip late last month and just recently posted the entire 30-second-long commercial to YouTube. In addition to Rockstar – a […]
Lenny Kravitz. Photo Credit: Gage Skidmore With Budweiser having decided against purchasing Super Bowl ad space for the first time in nearly four decades, Stella Artois has partnered with “Fly Away” creator Lenny Kravitz on a 30-second-long spot that will air during this Sunday’s Super Bowl LV. Stella Artois – which first showed a Super […]
SoundCloud has expanded its “existing global relationship” with audio-advertising platform AdsWizz, which is set to become the exclusive seller of SoundCloud advert space in 14 European nations “effective immediately.” Berlin-headquartered SoundCloud and AdsWizz – a direct subsidiary of Pandora and, in turn, SiriusXM – announced their advertising-focused partnership today, in a formal release that was […]
“Flex Up” rapper Lil Yachty has scored a massive sponsorship deal with Reese’s Puffs. The 23-year-old artist, whose full name is Miles McCollum, recently unveiled the high-profile brand partnership in a tweet, following a December 27th teaser on the official Reese’s Puffs Twitter account. Moreover, Lil Yachty in late November dropped a minute-long “REE-Mix” of […]
Photo Credit: Google Google is tapping into the meme status of Nickelback’s ‘Photograph’ song to advertise Google Photos. The band has recorded a new parody version of their classic song. It’s a one-minute listen of what a Weird Al Nickelback parody may have sounded like. Fun fact, Weird Al asked for and received permission to […]
Photo Credit: Tore Sætre / CC by 3.0 Post Malone crocs are all the rage after five collaborations. Here’s a peek at them all. Post Malone Crocs started off as exclusive designs that sold out quickly. But his latest also feature an exclusive molding to set them apart. Let’s take a visual journey through a […]
Photo Credit: Tore Sætre Post Malone Crocs returned today with a fifth edition and, like previous PM Croc offerings, quickly sold out. Back in November of 2018, the first edition of custom-designed Post Malone Crocs went out of stock soon after becoming available for purchase (at $60 per pair – the same as each subsequent […]
Travis Scott performing live in Switzerland. Photo Credit: Frank Schwichtenberg Travis Scott has shed light upon the earnings he enjoys from his sponsorships with McDonald’s, Nike, PlayStation, Fortnite, and other well-known brands. The 28-year-old rapper and entrepreneur discussed his business-related earnings with Forbes, noting early on that unlike most other celebrity endorsements, he possesses considerable […]
A recent advertisement for Ford’s 2021 Bronco During a recent Songtradr ‘Happy Hour’ livestream event, two longtime music industry professionals discussed the process they employ when selecting songs for adverts – and explained how creators can best capitalize upon the growing role of music in advertising. The remote panel’s first guest, Joe Belliotti, served as […]
Photo Credit: Twayna Mayne / CC by 2.0 An unreleased Notorious B.I.G. freestyle will air in a Pepsi commercial singing the drink’s praises. Pepsi worked with Biggie collaborators Cey Adams and DJ Enuff to remaster the freestyle. It’s a 23-year-old piece that features Pepsi as the main focus. “Nothing can beat the P-E-P-S-I drink it […]