Music Industry News

German Pop Artist Mike Singer Uses Trick to Boost Album Pre-Sales and Streams

Photo Credit: Warner Music German pop artist Mike Singer is using a unique ‘stream-to-unlock’ campaign to drive album pre-sales. The initiative is to push his new single, “100Tausend” (100 Thousand), which will release on July 17. Users who visit the singer’s website can pick their favorite streaming service. From there, they are asked to play […]

Music Industry News

TikTok’s Advertising Launch Is Getting Crushed by US Shutdown Rumors

Photo Credit: TikTok The TikTok advertising strategy may be crumbling after the Trump administration signals interest in a ban. TikTok’s new self-service ad platform will remain critical in helping the social media company turn a profit. But the potential ban floated by U.S. Secretary of State Mike Pompeo brings that strategy into question. Speaking with […]

Music Industry News

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

(clockwise l tor ) Jive PR + Digital co-founder and CEO Lindsay Nahmiache; Songtradr CXO Victoria Wiltshire; branding expert Mike Tunnicliffe. Music licensing and distribution platform Songtradr recently hosted their fourth “Happy Hour” livestream event, Balancing Branding with Artistry. During the hour-long discussion, two prominent branding professionals discussed what artists should – and shouldn’t do as […]

Music Industry News

Billionaire Kanye West Expands His Yeezy Empire to The Gap

The official Yeezy Gap logo. Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the decade-long partnership on Twitter this morning, and Gap officials confirmed the high-profile agreement in a press release. “YEEZY AND GAP FORM PARTNERSHIP […]

Music Industry News

Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products. Kanye West submitted the trademark application (via his Mascotte Holdings, Inc. brand, through which he has registered a number of other trademarks, including Yeezus goods and Sunday Service clothing) to the U.S. Patent and Trademark Office earlier this month. […]

Music Industry News

After Leaked Emails and Ugly Firings, The Hollywood Reporter-Billboard Group Rebrands as ‘MRC Media’

The Hollywood Reporter-Billboard Group is rebranding to MRC Media. Parent company Valence Media is also changing its name. The move comes after The Hollywood Reporter editorial director Matthew Belloni departed. The departure seems to have stemmed from conflicts with Valence’s executive leadership over editorial independence. According to insiders, Valence often pressured Belloni to soften its […]

Music Industry News

Cardi B Warned by Federal Trade Commission Over Instagram Post

Cardi B touts the benefits of Teami on Instagram, November, 2018 The Federal Trade Commission (FTC) has issued official warnings to multiple celebrities and social media influencers — including rapper Cardi B — over disclosure violations. The rapper touted detox tea company Teami on Instagram without meeting FTC sponsorship-disclosure guidelines. Cardi B, who has nearly […]

Music Industry News

Empowering Artists to Connect with Their Fans: How a Digital Agency Transformed Itself into an Advertising Platform

In late 2018, electronic artist GRAVES was booking his first U.S. headlining tour in support of his sophomore EP, Far From Here. The following article comes from The Found Group, a proud partner of DMN. He wanted to ensure strong ticket sales for his 14-date tour, and he knew that social media alone wouldn’t be enough. […]