Music Industry News

Tuned Global Is Helping the $26 Billion Fitness App Industry Figure Out Music — Without the Legal Headaches

photo credit: freepik Mega-platforms like Spotify and Amazon Music tend to dominate music industry headlines. But Tuned Global is quietly helping the fitness industry deliver customized streaming music experiences for classes — while avoiding the potential pitfalls of today’s complex licensing landscape.  If you’ve never heard of Tuned Global, then their behind-the-scenes model is working. […]

Music Industry News

Rammstein Selling $1,000 Hoodies and More – Is Luxury Merch a Thing Now?

Photo Credit: Rammstein German industrial metal band Rammstein has partnered with Balenciaga for some luxury merch. The unisex apparel comes with a custom-curated playlist and is luxury-priced. The hoodie cost $1,000 before it sold out, and there’s a fanny pack for $850. The luxury merch features an image of all the band’s members and the […]

Music Industry News

As Budweiser Bails on the Super Bowl, Stella Artois Jumps In With Lenny Kravitz

Lenny Kravitz. Photo Credit: Gage Skidmore With Budweiser having decided against purchasing Super Bowl ad space for the first time in nearly four decades, Stella Artois has partnered with “Fly Away” creator Lenny Kravitz on a 30-second-long spot that will air during this Sunday’s Super Bowl LV. Stella Artois – which first showed a Super […]

Music Industry News

SoundCloud Inks Exclusive Ad-Sales Representation Deal with SiriusXM’s AdsWizz

SoundCloud has expanded its “existing global relationship” with audio-advertising platform AdsWizz, which is set to become the exclusive seller of SoundCloud advert space in 14 European nations “effective immediately.” Berlin-headquartered SoundCloud and AdsWizz – a direct subsidiary of Pandora and, in turn, SiriusXM – announced their advertising-focused partnership today, in a formal release that was […]

Music Industry News

Lil Yachty Scores Major Sponsorship Deal With Reese’s Puffs

“Flex Up” rapper Lil Yachty has scored a massive sponsorship deal with Reese’s Puffs. The 23-year-old artist, whose full name is Miles McCollum, recently unveiled the high-profile brand partnership in a tweet, following a December 27th teaser on the official Reese’s Puffs Twitter account. Moreover, Lil Yachty in late November dropped a minute-long “REE-Mix” of […]