A recent advertisement for Ford’s 2021 Bronco During a recent Songtradr ‘Happy Hour’ livestream event, two longtime music industry professionals discussed the process they employ when selecting songs for adverts – and explained how creators can best capitalize upon the growing role of music in advertising. The remote panel’s first guest, Joe Belliotti, served as […]
Photo Credit: Twayna Mayne / CC by 2.0 An unreleased Notorious B.I.G. freestyle will air in a Pepsi commercial singing the drink’s praises. Pepsi worked with Biggie collaborators Cey Adams and DJ Enuff to remaster the freestyle. It’s a 23-year-old piece that features Pepsi as the main focus. “Nothing can beat the P-E-P-S-I drink it […]
Halsey in 2019. Photo Credit: Toglenn Budweiser and Halsey have unveiled a massive sponsorship centering on the 26-year-old’s rags-to-riches story. Halsey, whose full name is Ashley Nicolette Frangipane, recently took to social media to announce the Budweiser deal. “Soak up the richness around you, every detail. Never give in. Kings aren’t made overnight,” wrote the […]
The Lakers’ Lebron James scores against the Miami Heat in an NBA Finals Game 1 match-up on September 30th. A unexpectedly sharp NBA ratings drop could have substantial ramifications for 2021 advertising rates and music licensing fees, according to industry experts. A substantial and sustained drop in NBA viewership numbers is now causing advertisers to […]
A shot of the Spotify-branded inner sole of Reebok’s new Zig Kinetica Undersounds collection. Photo Credit: Reebok Reebok and Spotify have partnered to release the Zig Kinetica Undersounds collection, a limited-edition line of sneakers that feature custom-printed Spotify playlist codes on their inner soles. Spotify and Reebok recently unveiled the unique agreement, which encompasses three pairs of shoes […]
Photo Credit: Warner Music German pop artist Mike Singer is using a unique ‘stream-to-unlock’ campaign to drive album pre-sales. The initiative is to push his new single, “100Tausend” (100 Thousand), which will release on July 17. Users who visit the singer’s website can pick their favorite streaming service. From there, they are asked to play […]
Photo Credit: TikTok The TikTok advertising strategy may be crumbling after the Trump administration signals interest in a ban. TikTok’s new self-service ad platform will remain critical in helping the social media company turn a profit. But the potential ban floated by U.S. Secretary of State Mike Pompeo brings that strategy into question. Speaking with […]
(clockwise l tor ) Jive PR + Digital co-founder and CEO Lindsay Nahmiache; Songtradr CXO Victoria Wiltshire; branding expert Mike Tunnicliffe. Music licensing and distribution platform Songtradr recently hosted their fourth “Happy Hour” livestream event, Balancing Branding with Artistry. During the hour-long discussion, two prominent branding professionals discussed what artists should – and shouldn’t do as […]
Photo Credit: Jason Persse / CC by 2.0 Rapper Gucci Mane has tweeted he’s getting his own Gucci brand in a new fashion partnership. The rapper then followed up with a joke referencing his upcoming contract renewal with Atlantic Records. “Should I renew my contract with Gucci, or go independent?” the rapper tweets. Neither Gucci […]
The official Yeezy Gap logo. Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the decade-long partnership on Twitter this morning, and Gap officials confirmed the high-profile agreement in a press release. “YEEZY AND GAP FORM PARTNERSHIP […]