photo credit: freepik Mega-platforms like Spotify and Amazon Music tend to dominate music industry headlines. But Tuned Global is quietly helping the fitness industry deliver customized streaming music experiences for classes — while avoiding the potential pitfalls of today’s complex licensing landscape. If you’ve never heard of Tuned Global, then their behind-the-scenes model is working. […]
Photo Credit: Rammstein German industrial metal band Rammstein has partnered with Balenciaga for some luxury merch. The unisex apparel comes with a custom-curated playlist and is luxury-priced. The hoodie cost $1,000 before it sold out, and there’s a fanny pack for $850. The luxury merch features an image of all the band’s members and the […]
Photo Credit: Henry LL Cool J is releasing a limited edition designer COVID mask collection in collaboration with Henry Masks. The Rock the Bells x Henry masks collection are four reusable masks with some iconic patterns. There’s a yellow mask with a smiley face and the phrase “Have a Nice Day,” that brings Bon Jovi […]
Photo Credit: Justin Bieber Twitter French dance duo Justice has sent a cease-and-desist letter to Justin Bieber over his new album. Bieber announced his new album on February 26 to throngs of adoring fans. But fans of Justice and the duo’s label, Ed Banger Records, weren’t happy. They noted several similarities to the branding of […]
Photo Credit: Crocs Justin Bieber and Crocs have come together for a second collaboration – featuring socks this time. A classic clog-style Croc and a pair of tall white socks from drew house, Bieber’s personal clothing brand make up the collection. The classic clog is in lavender and features a branded logo on the backstrap, […]
Lil Baby performing live. Photo Credit: Frank Schwichtenberg Rockstar Energy has tapped Lil Baby to star in its first-ever Super Bowl advertisement. Rockstar Energy teased its Lil Baby Super Bowl ad spot in a brief clip late last month and just recently posted the entire 30-second-long commercial to YouTube. In addition to Rockstar – a […]
Lenny Kravitz. Photo Credit: Gage Skidmore With Budweiser having decided against purchasing Super Bowl ad space for the first time in nearly four decades, Stella Artois has partnered with “Fly Away” creator Lenny Kravitz on a 30-second-long spot that will air during this Sunday’s Super Bowl LV. Stella Artois – which first showed a Super […]
SoundCloud has expanded its “existing global relationship” with audio-advertising platform AdsWizz, which is set to become the exclusive seller of SoundCloud advert space in 14 European nations “effective immediately.” Berlin-headquartered SoundCloud and AdsWizz – a direct subsidiary of Pandora and, in turn, SiriusXM – announced their advertising-focused partnership today, in a formal release that was […]
“Flex Up” rapper Lil Yachty has scored a massive sponsorship deal with Reese’s Puffs. The 23-year-old artist, whose full name is Miles McCollum, recently unveiled the high-profile brand partnership in a tweet, following a December 27th teaser on the official Reese’s Puffs Twitter account. Moreover, Lil Yachty in late November dropped a minute-long “REE-Mix” of […]
Photo Credit: Google Google is tapping into the meme status of Nickelback’s ‘Photograph’ song to advertise Google Photos. The band has recorded a new parody version of their classic song. It’s a one-minute listen of what a Weird Al Nickelback parody may have sounded like. Fun fact, Weird Al asked for and received permission to […]