Deezer announced that it has signed an agreement with a mobile technology company called Mondia that will allow for direct carrier billing services in Saudi Arabia, Egypt and the UAE.
The announcement comes in the wake of news that Deezer’s competitor in the region Anghami may be for sale.
With Mondia Pay, people in the region will now be able to subscribe to Deezer without the use of credit or debit cards, and they can do so quickly, conveniently and securely.
While customers will currently only be able to subscribe to Deezer’s music streaming service in three countries, Pay itself is available in 33 countries across 50 mobile operators, to as many as one billion customers. It further processes more than 13 billion transactions per month.
Both Deezer and Mondia issued statements in conjunction with the announcement.
Tarek Mounir, who is the CEO of Deezer MENAT, said, “One of the major challenges we have to determine out in the area is how to deal with low levels of credit card penetration. The partnership with Mondia Pay lets us provide music fans an easy, secure and safe payment solution. In the end, it’s about trust. When music followers believe that their payments and cash are safe, they can focus on listening the music they love, which is what we want.”
Simon Rahmann, who is the CEO of Mondia Pay, said, “This partnership is evident of Mondia Pay’s attain to be in a position to fulfill payment solutions and enable actual digital experiences with international brands such as Deezer. This subsequent era platform offers a fairly scalable, and secure payment gateway that both clients and service providers can trust. The ease of integration for service providers such as Deezer, positions Mondia Pay as an apparent partner of choice.”
The terms of the deal were not announced.